A luxury chocolate, cakes and desserts café with a strong presence in Bangalore.
SMOOR, like many F&B brands was adversely affected by the lockdown imposed due to the Covid pandemic. Knowetic was part of the core team that worked on the business survival and re-planning strategy.
Jermina of Knowetic was a key member of the digital transformation team that worked on the e-commerce enabled website upgrade for smoor.in. The website focused on ensuring a smoother UI/UX thereby enhancing the customer experience as also improving repeat customer visits & bill size.
Jermina has successfully handled projects for SMOOR's online growth. At the start of the pandemic, the focs was to grow Smoor sales on the aggregator platforms - Swiggy & Zomato. Within 6 months, the brand witnessed a 5x growth and 10x in a years time on these platforms. Jermina then led the launch on Amazon where the brand has grown to have a significant presence in the chocolate category. Currently, Jermina manages the PR for the brand, a key function given SMOOR's plan to go for a series A funding and also to support its geographic presence.
Jermina also manages the CRM program for the brand which aims to grow sales from existing customers with curated offers. Given the brand's online growth, Jermina also manages the last mile delivery customer experience, a crucial aspect to ensure repeat purchase from customers.
"I have known Jermina for over a decade and the one thing that makes her a stand out as a marketer is her pulse on the customer. She keenly observes them and keeps the customer at the centre of all marketing activity. From designing the product, to the communication and the final delivery.
At SMOOR, she has helped us understand our customer & their preferences using data and implemented meaningful changes across our delivery platforms to positively impact sales. She has also set the standards of performance for us to grow and continue building on."